It is time for all of agriculture to step up and come together to support an endeavor that will reach over 60% of population, 36 weeks each year through televised coverage, live races and retail store promotion. After catching 'Undercover Boss' this week, with NASCAR's SVP Steve Phelps and Chief Marketing Officer, and witnessing first hand in Fontana, the similarities between NASCAR and American Agriculture are very apparent. Both NASCAR and American Agriculture place strong emphasis on family values, patriotism and efficiency. The team and partnership are there for the making. Lead by crew chief Pete Rondeau, the #78 team exhibited passion, top skills and professionalism as they performed in the pits, shared attributes of American family farmers and ranchers.
We need agribusiness, industry organizations, farmers and ranchers to come together on this team of opportunity. Barney Visser, owner of Furniture Row, a man with no ties to agriculture, other than a passion for eating healthy, wholesome, nutritious American grown food, has already invested nearly $2 million of his own to launch the effort. This race season is nearly over and the time is now to step forward and become a member of this winning team for American agriculture.
We have been looking for opportunities to reach out to more people, greater diversity and gain positive air time on major networks. How often does agriculture have someone volunteer to help promote our industry at a national level, in a way that reaches over 160 million people? This is it! It is time to become a part of Team Farm American.
I would like to personally express a heartfelt thank you to Barney Visser, Pete Rondeau, Joe Garone, Pat Driscoll, Shawn Martini and Charlie Krauch for inviting us to Fontana and including us in this important journey. Excited anticipation for the future of Farm American and Furniture Row Racing is an understatement.
To learn more about the team, driver and program, check out:
Recent post by Troy Hadrick on Advocates for Agriculture: http://advocatesforag.blogspot.com/2010/10/farm-american.html
Recent post by Ray Prock:
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