Wednesday, November 24, 2010

Farm American & #Foodthanks

Project Farm American: a mobile agricultural education unit traveling to schools, shopping centers and sporting events that will reach over 62 million people every year. This project is an opportunity to build bridges between rural and urban America. For years, those in agriculture have been ‘searching’ to find a way to reconnect with consumers, particularly those in urban areas. Project Farm American fits that goal in a unique way.

Every agricultural organization understands the importance of policy development; however, with bridge building to the urban interface, we have the opportunity to garner even more support, outside our own community. We in agriculture clearly understand that the pressures we are facing from regulatory and legislative actions, drafted by individuals without a clear understanding of that which they are wanting to govern. This project will lead to a more informed public and more common sense legislation.
Would it not be advantageous to reach out to the public, educate them on what, why and how we do what we do? The Farm American project will reach over 62 million people, covering all demographics, each year. The potential impact that will be gained through this effort is astronomical.

Further, it is important to note that this project promotes the importance and value of all agricultural enterprises. It will fit hand-in-hand with the multiple social media projects, spread throughout the country, that are already building bridges and growing communities of understanding. The opportunity for consumers to meet local farmers and ranchers, enjoy the product of their toil, and learn how that commodity was grown and harvested will be personal. This is a package that will put the face of the American farmer back on the plate.

This is an effort that all Americans can participate in. Our objective is raise the recognition of the American farmer, so that we are able to continue to produce all of the food that our country needs and not have to rely upon foreign imports to feed our own people. It is fitting that this week is also #world #foodthanks week. Show your support for American farmers and ranchers by supporting the Farm American Project and by visiting, and make some posts utilizing the #foodthanks hashtag.

Together, Troy and Stacey Hadrick, Ray Prock and I are undertaking an effort to raise $1 million dollars to go towards getting the mobile, interactive agricultural education unit on the road. We are asking for pledges for four years at the following minimums, feel free to challenge others for more; individuals, farms and ranches - $50, County Farm Bureaus, Cattlemen and Cattlewomen Associations - $250, State Farm Bureaus, Cattlemen, Cattlewomen and Beef Councils - $2,500. We are counting on agvocates across the US to help us reach these organizations and many more.

To show your support of this endeavor, we simply ask that you post your interest as a comment to this blog and send an quick email to One of us will contact you for the appropriate information. Also, feel free to contact any of us with questions you may have.

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About Me

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Jeff Fowle is a fourth generation family farmer and rancher from Etna, California. He and his wife Erin and son Kyle raise registered Angus cattle, Percheron draft horses, warmbloods, alfalfa and alfalfa-grass hay. They also start and train horses for riding, jumping, and driving. Their family run ranch has incorporated many environmentally beneficial and water efficient technologies and management strategies. Jeff attended college at Colorado State University for two years and Cal Poly San Luis Obispo for four and earned his Bachelor of Science degree in Animal Science. Following college, he worked in Washington State for a year as a herdsman for BB Cattle Company and then returned to Etna, California in 1995 to own and operate KK Bar Ranch and Siskiyou Percherons. The latter was started by his grandfather, Clarence Dudley, who devoted much of his time to the Percheron Horse Association of America, specifically to developing their youth education program.